MAKE A BETTER IMPRESSION ON THE MARKET.
ABOUT GTO MEDIA
A MEDIA SUITE YOUR CUSTOMERS WILL BELIEVE IN
See how media can help you mean more to your customers.
The Better Media Suite is designed to provide custom solutions through studying and identifying audience, creating emotional content that connects, using endemic surroundings to engage, and driving business with impact.
Make data human. Identify, model, and build tribes that leverage truly individual characteristics for added influence and amplification. One-to-one-to-many marketing is possible.
Content should be engineered to nourish — to meet the nutritional needs of the audience, fully satisfy but leave them wanting more.
Engagement isn’t just about great content. It’s also about time and place. Known and expected behavior. Dig deep into behavioral economics to drive connection.
In media, there are stories and results. Results drive business. Everything else is stories about why what you wanted to happen didn’t happen.
THE PESO MODEL
CROSS-MEDIA THINKING DELIVERS GREATER IMPACT
Better media is the sum of its parts.
The PESO model drives the GTO Media Suite operations. Through a mix of Paid, Earned, Shared, and Owned media, you get results that are well-rounded, effective, and sustainable.
The bread and butter of traditional advertising like display, social media, and sponsored content become full-fledged marketing when outside a silo of their own.
Relationships with influencers and media partners, as well as word-of-mouth sharing, transform your content into community and your messages into movements.
We turn the social, review, and forum platforms where people are already sharing information into conduits for distribution and promotion.
Owned properties, including websites, podcasts, blogs, and more, create your foundation for customer experiences in the marketplace.
LET’S MAKE THINGS BETTER.
We’re here to make better marketing solutions. Join us, work with us, and see how greater minds think differently.
Choose greatness and contact us below.